at Duracell

Why Duracell?

Duracell is the world’s Number One consumer battery company by market share and the leading manufacturer of high-performance alkaline batteries.

Why Duracell?

On average, 63 Duracell products are sold every second

Why Duracell?

No. 1 equity across the globe. The Duracell Bunny and the ‘Copper Top’ are synonymous with batteries

Why Duracell?

Duracell is the Number One battery brand, recommended by the world’s largest device manufacturers

Duracell Duracell


The Power of Duracell

Duracell – a permanent part of the Berkshire Hathaway group – is a dynamic, multi-cultural business which values the integrity, accountability, and can-do attitude of our people. It is that mind-set that powers us to fulfil our ambition to be the world’s undisputed Number One consumer battery company.

The Power of our Employees (Duracell Champions)

Our employees are determined to continuously make Duracell the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.

The Power of Continuous Innovation

Duracell has a rich history of innovation through constantly developing batteries that are more compact, more powerful, more efficient, and longer-lasting than competitor brands.

The New Duracell

Berkshire Hathaway

Most Admired Leader

Berkshire Hathaway is a 182 billion multinational company headquartered in Omaha, Nebraska, United States, known for the leadership of its charismatic Chairman of the Board, Warren Buffett. The Fortune Magazine has ranked BH as the #4 biggest company and the #3 most-admired company worldwide.

A Long-term Vision

Berkshire has a long-term business strategy and invests in businesses & people that will make a difference for their industries, and has so created a family of companies and brands that are thriving in their fields – Duracell being the latest member.


Berkshire Hathaway