Duracell Powering Added Time of LALIGA
May 2026
Duracell announced a new three-year global collaboration to become the Official Partner of Added Time of LALIGA, one of the biggest global football properties
Latest News and Videos
Have a look at the most recent public information from Duracell in Europe & Africa.
Suppliers of the Year for 2024
April 2025
We have announced the Suppliers of the Year for 2024, including our partner for the European operations, Tosoh Hellas (Greece). They won the award in the category Direct Material as a recognition of the consistent efforts to provide products and customer service of high quality, and their commitment to building strong, long-term customer relationships.
Spring Cleaning! Proper Disposal of Used Batteries
March 2025
Duracell, MediaMarkt and ARA are raising awareness for the recycling of critical raw materials through a unique awareness campaign.
Duracell Solutions Europe now also ‘Factory of the Future‘
February 2025
Duracell Solutions, the European packaging and distribution hub of the global battery manufacturer located in Heist-op-den-Berg, has received the ‘Factory of the Future Award’. This completes Duracell’s comprehensive efforts for worldclass operations in Europe, as the production facility in Aarschot previously earned the award in 2019.
Launch of 100% electric truck for our European Operation
November 2024
As part of 'Powering a Greener Future', Duracell's ESG strategy for Europe & Africa, the company has launched a 100% electric truck for its European operations, based in Belgium.
Renewal EAP Partnership Agreement
November 2024
The European Academy of Paediatrics (EAP) and Duracell have decided to extend their strategic partnership to continue their #PowerSafely campaign for a three-year period, from 2025 onwards.
Duracell Global Responsible Marketing Code for Lithium Coin Batteries
July 2024
Lithium coin batteries pose some inherent risks, particularly to younger children. Therefore Duracell has been at the forefront of innovative safety measures and created related awareness.
8,000 Solar panels for Duracell operations in Belgium
September 2023
In the presence of international and regional policitians and notables, Duracell today put its solar roof into use with more than 8,000 solar panels, good for approximately 4,000 MWh of green energy per year. This instantly makes Duracell one of the largest solar energy producers in the region.
Statement on Russia exit
April 2023
Duracell is starting the process to liquidate, its fully owned subsidiary in Russia, in line with local laws and regulation. This decision is consistent with the intention of Berkshire Hathaway to minimize their business interests in the country
Partnership with European Academy of Paediatrics
March 2023
The European Academy of Paediatrics (EAP) and Duracell launch a joint campaign to drive awareness of the dangers of battery ingestion for children.
Duracell becomes the official partner of Williams Racing
February 2022
Williams Racing is pleased to announce a new, multi-year partnership with Duracell, one of the world’s leading manufacturers of high-performance alkaline batteries, specialty cells and rechargeables.
